Our Team

Over the years, Cravens & Co. has changed and matured, evolving from a model where the individual advisor acts alone in all areas of the client relationship to an ensemble of functional specialists who collaborate to find comprehensive solutions. We have brought together a team of highly talented, skilled professionals ready to handle every aspect of your financial situation—from investments to estate planning, from taxes to trust services.

Winston Churchill once said, “Excellence is…caring more than others think is wise; Risking more than others think is safe; Dreaming more than others think is practical; Expecting more than others think is possible”.

Cravens and Company is a team committed to, aspiring to, and contributing to this pursuit of excellence.

Wayne Cravens

Lead Advisor and President

Wayne has been engaged in the investment/financial services industry for almost 30 years. He began his career with Prudential in Knoxville, Tenn., in 1987, and in 1989, he started a branch office for the company in Chattanooga. In 1996, Wayne formed Cravens & Co. Inc., an independent financial services firm. In 2003, along with an attorney and a CPA®, he founded Cravens & Company Advisors LLC. Wayne holds several securities registrations, including Series 24 (General Securities Principal), Series 7 (General Securities Representative), Series 63 (Uniform Securities Agent State Law), and Series 6 (Investment Company Representative), along with life/health insurance licenses. He is a member of the Tennessee Tech College of Business Board of Trustees, of which he is a past president and current member of the Executive Committee.

Woody Welch

Lead Advisor and Director of Investments

Woody has over 25 years of experience as a financial advisor. He began his career at UBS in 1996 and joined Cravens & Company in 2009 as a lead advisor. He works diligently on financial solutions for clients and, as director of investments, oversees the firm’s investment recommendations. Woody is a graduate of the University of Alabama, where he earned a Bachelor of Science degree in finance. He currently holds Series 7 (General Securities Representative), Series 31(Futures Securities), Series 63 (Uniform Securities Agent State Law), and Series 65 (Investment Advisor Securities).

Sandra Wilson

Director of Operations and Client Services

Sandra is the Director of Operations and Client Services at Cravens & Company Advisors, and has been a part of the CCA team since June 2011. She works directly with the firm’s clients, assisting them with account maintenance and other family services.
Sandra graduated from Tennessee Technological University in 1987 with a B.S. in Sociology and an A.S. in Criminal Justice. Upon graduation, she began her career as a legal assistant/paralegal with Joe R. Judkins, Attorney, in Wartburg, Morgan County, Tennessee. Sandra, a Morgan County native, now resides in Crossville.

Caleb Rouse

Lead Paraplanner and Investment Analyst

Caleb joined the Cravens & Company Advisors team in 2023. He works closely with the firm’s lead advisors on investment analysis, portfolio research, financial modeling, and the preparation of comprehensive planning deliverables. 
Caleb graduated from Tennessee Technological University in 2024 with a major in Finance and a minor in Social Sciences.  He is currently pursuing CFP Board certification and has completed the CFP Board education requirement through Boston University.

Taylor Anderson

Executive Assistant and Operations Coordinator

Taylor joined Cravens & Company Advisors in 2025. She manages day-to-day operations and client communications, providing essential support to the wealth management team and the clients we serve.
Taylor earned her Master of Business Administration in Human Resource Management from Tennessee Technological University in 2020. She also holds a Bachelor of Science in Business Administration from Tennessee Tech, graduating Magna Cum Laude. She brings a strong background in executive support, human resources, and office administration developed across both public and private sectors.